About Birdie retainer clients…

AKA your growth team on speed dial.

Scaling a brand that lasts isn’t about quick wins—it’s about consistent, strategic momentum. Our long-term partnerships are designed for female-founded product brands in the US and Australia already at, or on the path to, $1M+ in revenue. You get a full team’s expertise without the overhead—PR pros, content strategists, ad managers, and brand connectors—working in sync to grow your awareness, credibility, and revenue.

We audit what’s working, fix what’s not, and build a strategy to move the needle across all your growth levers. From there, we execute—testing new ideas, responding to trends, and keeping your brand ahead of the curve. No plug-and-play formulas. Every move is tailored to your goals, resources, and market position.

Commitment:
Retainers typically start at 6 months. This ensures enough runway to see measurable growth and adapt as we go.

Awareness

  • Press outreach & placements — from trade to top-tier consumer publications

  • Influencer marketing — sourcing, gifting, paid partnerships, UGC strategy

  • Product seeding — curated mailers, strategic gifting, tracking ROI

  • Events — launch events, pop-ups, press days, experiential activations

  • Paid ads — creative direction, copy, targeting, campaign management (Meta, Google, Pinterest)

  • Social media — strategy, content planning, posting, engagement, community building

Credibility

  • Positioning & messaging — defining your brand’s white space and voice

  • Creative direction — campaign concepts, photoshoot direction, brand visuals

  • Partnerships and Collaborations— with aligned brands, media, or organizations

  • Copywriting — for web, campaigns, product descriptions, and storytelling

  • Community building — nurturing loyal customers and advocates

Scaling with Precision

Every brand can do more — but the brands that grow profitably do the right things in the right order. We’ll map your best path forward, run it in-house, and adapt on the fly as the market shifts.

Revenue

  • Email newsletters — copywriting, design, segmentation, automation, campaign optimization

  • Distribution strategy — wholesale, retail, and DTC growth planning

  • Launch strategy — for new products, collections, or categories

  • Conversion optimization — on-site experience, checkout flow, and retention tactics

  • Reporting & analytics — performance tracking and insights for every channel