The Fast Track
PR & Sales Strategies for Self-Funded Brands
With Ellie McNevin & Samantha Gold
An 8-week live course for product-based founders ready to
scale smart—and tap into the tools no one’s talking about.
Prep for Your Most Successful Q4 Yet
The Fast Track is an 8-week live course where we teach you all our unfiltered tactics to scaling your product business fast — just in time for Q4.
You’ll finally know what to do next — what to fix, what to delegate, where to focus your budget, how to get scrappy with offshore hires and AI, and how to scale a product business the modern way.
Live every Thursday in August + September. Miss a session? Watch the recording anytime and join live office hours for feedback.
Starts August 7.
What You’ll Learn
The Quick Version
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Dates
Thursdays, August 7 – September 25, 2025 at 4 pm EST
All sessions are recorded and saved in your private group hub for easy replay.
Wraps just in time to launch into your most successful Q4 yet.
Next cohort: October–November 2025
(Join the waitlist for early access) -
Cost
$2,000 USD for the full 8-week program
(or 4 payments of $500)What’s included:
✔ 8 hours of live strategy calls
✔ 4 hours of optional live office hours
✔ Weekly worksheets, ChatGPT prompt packs, pitch templates & more
✔ Private founder community + live support throughoutWorks out to ~$166/hour — for live, hands-on strategy you can actually use.
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What You'll Get
In addition to live strategy on every call, you’ll walk away with:
✔ A reworked brand hook for higher conversion
✔ Wholesale line sheet & pitch templates
✔ Press & influencer outreach guides (and secrets to finding contact info)
✔ Hiring guide for keeping costs down — offshore talent, agency interview questions, contractor guidelines& more!
Meet your Facilitators
We’re here to share what we’re seeing work right now, but this isn’t a lecture. Every call is a real conversation where we’re all learning from each other. We’ll share what’s working across the brands we touch every day, and you’ll walk away with ideas, tools, and strategies you can apply immediately.
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Founder, The Birdie Agency
As founder of The Birdie Agency, Ellie talks constantly to brand founders, heads of marketing, and startup teams — across industries from beauty to sports, fashion to baby food, and everything in between. With her ear to the ground on what’s actually working right now, she brings a real-time view of what’s driving growth across the brands she works with every day.
A former editor at Condé Nast and Hearst, Ellie has worked with hundreds of product-based brands on press, influencer strategy, events, and messaging. Named an agency to watch by PR Net, Birdie has secured features in outlets like Vogue, The New York Times, Fortune, and Elle Decor.
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Founder, Motette and The Samantha Gold Strategic Consultancy
Samantha has spent 15+ years leading growth for brands across tech, fashion, consulting, and retail — combining creative vision with serious operational rigor. Before launching her own self-funded children’s brand, Motette (featured in Forbes, Fox News, and Good Housekeeping), she served as CEO of a U.S. fashion company and held leadership roles at Fortune 500 tech companies.
With a deep background in systems, hiring, and process automation, Samantha has built and scaled teams across the U.S. and Australia — giving her a unique lens on how modern product brands grow efficiently, sustainably, and without blowing their budget.
The Fast Track to Numbers Like These
When Samantha launched Motette, she used the exact strategies we’ll walk you through in this workshop. From community-powered sales to sustainable, high-growth momentum, these are the kinds of results we’re here to help you build.
300%
month-over-month growth since launch
6 Figures
in revenue in just 3 months after launching
80%
of sales come from the Instagram inner circle
28 Stores
within 2 weeks of wholesale launch
Clients Seen In
You’ve Got this, Babe!
Save Your Spot
Ready to join us?
This is a high-touch, small-group experience — and we’re keeping it intentionally intimate so every founder gets real support. Spots are very limited, and we expect this round to sell out quickly.
After checkout, you’ll hear from us within the week with everything you need to join your session — plus a few (easy!) pre-course assignments to make sure you get the most out of your 8 weeks.
Grab your spot for $2,000 below — or use PayPal at checkout to split it into four smaller payments. We’ve got you.
FAQs
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You’ll hear from us within the week with a welcome note and calendar holds to lock in your spot. As we get closer to August, you’ll receive weekly prep emails, early access to our private cohort platform (where all replays and materials will live), and a pre-course worksheet if you’re up for a little extra credit.
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We’ve built in bi-weekly office hours so you can bring questions, workshop ideas, and get live feedback between sessions. You don’t have to wait a full week if something comes up.
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We get it — you’re trying to grow without overspending. But this program is designed to fast-track your growth and save you from costly trial and error. You’re getting 8 weeks of live coaching, tools, templates, and proven strategies we typically use with agency clients — for a fraction of the cost.
Hiring an agency on retainer would run you much more than this each month. This way, you still get our brains on your business — but in a format that’s scrappy, smart, and built for founders like you.
Because we’re a global team we offer PayPal checkout, which includes a Pay in 4 option if you'd prefer to split it up.
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Both! Because we intentionally keep the cohorts small, you’ll get live personalized feedback and discussions each week, alongside systems and strategies that apply across product-based businesses.
Still not sure?
Book a 15 minute call with Ellie and Samantha to answer any questions you may have about the workshop and what you’ll learn. We’d love to hear from you!
Can’t make these dates? Join the waitlist for the next live course: October 2 – November 20. We’ll wrap before Thanksgiving with fresh Q4 insights, and waitlist members get early access one week before enrollment opens.
