Why You Should Start Planning for 2026 (Yes, Already!)
The biggest players in your industry? They’re not just thinking about 2025—they’re already mapping out their strategies for 2026. It might feel overwhelming to think that far ahead, but setting long-term goals is one of the most powerful ways to future-proof your business. Here’s why planning ahead matters and how to make it manageable.
Why Planning Ahead Is Critical
Stay Competitive
Planning ahead gives you the opportunity to anticipate trends, pivot when needed, and keep your business on the cutting edge. The businesses thinking a year or more ahead are the ones that lead the pack—not the ones scrambling to catch up.Maximize Revenue Opportunities
Knowing your key revenue moments—like product launches, sales cycles, and industry events—well in advance ensures you can allocate resources effectively and seize every opportunity.Tell a Cohesive Brand Story
Your PR and marketing strategy is like a story. The best ones are planned with exciting twists, engaging characters, and a clear progression. Planning ahead lets you craft a narrative that captivates your audience year-round.
How to Start Planning for 2026 Without Feeling Overwhelmed
Reflect on What Worked in 2024
Take a moment to review the past year:
What were your biggest wins?
What campaigns, products, or services consistently drove revenue?
What didn’t work—and why?
Reflection is the foundation of a forward-thinking strategy.
Map Out Key Moments for 2025
Start with what you already know:
Major campaigns, launches, or events you’re planning.
Industry-specific holidays or opportunities you can leverage (e.g., Earth Day for sustainability brands).
Break it down by quarter to keep it manageable and aligned with your goals.
Identify Your Long-Term Goals
Ask yourself:
What would success look like by the end of 2026?
Are there new markets, products, or audiences you want to explore?
How can you diversify revenue streams for sustainability?
Once you’ve set big-picture goals, reverse-engineer the steps you’ll need to take in 2025 to make them happen.
Align Your PR & Marketing Strategy
The right PR and marketing plan is your secret weapon for staying ahead. Focus on how these strategies can support your goals:
Entering a new market? Develop localized messaging and collaborate with regional influencers.
Increasing brand awareness? Pitch media, secure press placements, and build strategic partnerships.
Launching a new product? Start building excitement months in advance with teasers, campaigns, and influencer collaborations.
Stay Accountable
Long-term plans are only effective if you follow through. Here’s how to stay on track:
Break your yearly goals into quarterly and monthly tasks.
Schedule regular check-ins to evaluate progress.
Celebrate wins—big and small!
Need Help Getting Started?
We know planning for the future can feel daunting. That’s where Birdie comes in.
Whether you need help defining your goals or creating a PR and marketing strategy, our team can help you craft a plan that’s as ambitious as you are.
